> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thetinybell.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How do statistics work?

> Understanding impressions, clicks, and conversion tracking in TinyBell.

TinyBell tracks three main metrics for each notification:

## Impressions

An impression is counted every time a notification is displayed to a visitor. If the same visitor sees the notification twice (e.g., on two different pages), it counts as two impressions.

## Clicks

A click is counted when a visitor clicks the call-to-action button on your notification. This typically means they clicked through to your booking engine or offer page.

## Conversion rate

The conversion rate is calculated as: clicks / impressions x 100.

A good conversion rate for hotel notifications is between 2% and 8%, depending on the offer and notification type.

## Where to see stats

Go to **Campaigns** > select your property > click on any notification. You will see a chart with daily impressions, clicks, and conversion rate.