> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thetinybell.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Best practices

> Tips for hotel notifications that convert without annoying guests.

## Offer strategy

### Match the guest journey

| Page              | Best notification             | Why                                                |
| ----------------- | ----------------------------- | -------------------------------------------------- |
| Homepage          | Coupon Bar                    | Low friction, visible but not intrusive            |
| Rooms page        | Button Modal (scroll trigger) | Guest is comparing options, show your best rate    |
| Booking page      | Exit Intent Modal             | Catch abandoning visitors with a last-chance offer |
| Confirmation page | Collector Modal               | Capture email for future marketing                 |

### Seasonal calendar

Plan notifications around key booking periods:

* **January-February**: Early booking discounts for summer
* **March-April**: Easter and spring break offers
* **June-August**: Last-minute summer deals
* **November**: Black Friday / Cyber Monday
* **December**: Christmas and New Year packages

## Design tips

* **Use real hotel photos.** Stock photos feel generic. Use your actual rooms, pool, or restaurant.
* **Match your brand colors.** The notification should look like part of your website, not an ad.
* **Keep text short.** Title: 5-8 words. Description: 1-2 sentences max.
* **One CTA per notification.** "Book Now" or "Get the Deal", not both.
* **Mobile first.** 60%+ of hotel website traffic is mobile. Test on small screens.

## Timing

* **Don't show popups instantly.** Wait 3-5 seconds or use scroll depth. Let the guest browse first.
* **Exit intent is your best friend.** It catches visitors who are about to leave without being intrusive during their visit.
* **Set frequency to "Once".** Showing the same popup every page load frustrates visitors.
* **Limit to 1-2 active notifications per property.** More than that feels spammy.

## Copy that converts

**Do:**

* "Book direct: free breakfast included" (clear value)
* "Save 15% vs. Booking.com" (competitive comparison)
* "Only 2 rooms left at this rate" (urgency)

**Avoid:**

* "Welcome to our hotel!" (no offer, no value)
* "Subscribe to our newsletter" (no incentive)
* "Click here for more information" (vague CTA)

## Measuring success

Track these metrics weekly:

| Metric                       | Good   | Great |
| ---------------------------- | ------ | ----- |
| **CTR** (Click-through rate) | 2-5%   | 5%+   |
| **Impression-to-booking**    | 0.5-1% | 1%+   |
| **Email capture rate**       | 3-5%   | 5%+   |

If your CTR is below 2%, test a different offer or trigger. If it's above 5%, you found a winner.