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Event types

The pixel automatically tracks these events:
EventWhen it fires
impressionA notification is displayed to the visitor
clickThe visitor clicks the CTA button
closeThe visitor closes/dismisses the notification
conversionThe visitor completes the desired action (e.g. submits email)

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Event payload

Each event sends the following data: 
{
  "type": "click",
  "notification_id": 42,
  "campaign_id": 7,
  "url": "https://www.myhotel.com/rooms",
  "referrer": "https://www.google.com/",
  "device_type": "desktop",
  "os_name": "Windows",
  "browser_name": "Chrome",
  "country_code": "ES",
  "visitor_id": "v_abc123def456"
}

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Visitor identification

TinyBell uses a first-party cookie (altumcode_pixel_key) to identify returning visitors. This cookie:
  • Is set on the hotel’s domain (first-party)
  • Expires after 365 days
  • Contains only a random visitor ID
  • Does not store personal information

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Statistics

All events are aggregated in the Statistics section of your dashboard:
  • Impressions: Total views per notification
  • Clicks: Total CTA clicks
  • CTR: Click-through rate
  • Conversions: Form submissions (collector notifications)
  • Breakdown by: day, device, browser, country, page URL

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Data retention

Event data is retained for 12 months. Aggregated statistics are kept indefinitely.