Events - TinyBell

Event types

The pixel automatically tracks these events:

Event	When it fires
`impression`	A notification is displayed to the visitor
`click`	The visitor clicks the CTA button
`close`	The visitor closes/dismisses the notification
`conversion`	The visitor completes the desired action (e.g. submits email)

Event payload

Each event sends the following data:

{
  "type": "click",
  "notification_id": 42,
  "campaign_id": 7,
  "url": "https://www.myhotel.com/rooms",
  "referrer": "https://www.google.com/",
  "device_type": "desktop",
  "os_name": "Windows",
  "browser_name": "Chrome",
  "country_code": "ES",
  "visitor_id": "v_abc123def456"
}

Visitor identification

TinyBell uses a first-party cookie (altumcode_pixel_key) to identify returning visitors. This cookie:

Is set on the hotel’s domain (first-party)
Expires after 365 days
Contains only a random visitor ID
Does not store personal information

Statistics

All events are aggregated in the Statistics section of your dashboard:

Impressions: Total views per notification
Clicks: Total CTA clicks
CTR: Click-through rate
Conversions: Form submissions (collector notifications)
Breakdown by: day, device, browser, country, page URL

Data retention

Event data is retained for 12 months. Aggregated statistics are kept indefinitely.

​Event types

​Event payload

​Visitor identification

​Statistics

​Data retention

Event types

Event payload

Visitor identification

Statistics

Data retention