Skip to main content
A/B testing lets you compare two versions of a notification to see which one performs better. TinyBell splits your traffic automatically between variants.

​
How to set up an A/B test

  1. Create a notification with your first variant (A)
  2. In the notification settings, enable A/B testing
  3. Create variant B with different copy, design, or offer
  4. Set the traffic split (default is 50/50)
  5. Save and enable
TinyBell will randomly show variant A or B to different visitors and track results separately.

​
What to test

  • Headline: “Book Direct & Save 10%” vs “Best Price Guaranteed”
  • Offer amount: 10% off vs free breakfast
  • Notification type: popup vs bar
  • Trigger: exit intent vs scroll 50%
  • Image: room photo vs pool photo

​
When to pick a winner

Wait until each variant has at least 500 impressions. The variant with the higher click-through rate wins. You can then disable the losing variant and keep the winner running.